- Página de inicio /
- Libros /
- Business & Money Books /
- Marketing & Sales Books /
- Márketing /
- Marketing Management
0 ratings
Nº de artículo:
2059136
Marketing Management
90% of respondents would recommend this to a friend
Nº de artículo:
2059136
CRC 90638
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from Estados Unidos
0 ratings
Escribe una opinión
En stock
Importado de la tienda USA
QTY:
Haz tu pedido ahora y recíbelo por ahí Monday, Octubre 19
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
What Stands Out
Comprehensive Coverage
Offers an in-depth exploration of contemporary marketing theories and practices, ensuring readers grasp key concepts and methodologies essential for understanding the dynamic marketing landscape.
Real-World Examples
Incorporates case studies and examples from today’s marketplace, enabling students to apply learned theories to real situations, enhancing their practical understanding of effective marketing strategies.
Engaging Learning Tools
Features interactive content, including quizzes and discussion questions, designed to reinforce knowledge retention and promote active learning, making it ideal for both students and instructors alike.
Detalles de producto
| Publisher | Pearson |
| Publication date | December 30, 2014 |
| Edition | 15th |
| Language | English |
| Print length | 832 pages |
| ISBN-10 | 0133856461 |
| ISBN-13 | 978-0133856460 |
| Item Weight | 3.95 pounds (1.79 kg) |
| Dimensions | 4.3 x 8.5 x 10.9 inches (10.9 x 21.6 x 27.7 cm) |
Who Should Buy?
-
Business Students
Ideal for undergraduate and graduate students pursuing marketing or business degrees, offering foundational concepts and frameworks.
-
Marketing Professionals
Useful for current marketers looking to refresh skills, explore contemporary strategies, and stay updated on industry trends.
-
Academics and Educators
A valuable resource for educators developing courses in marketing management, providing comprehensive insights and case studies.
-
Casual Readers
Not suitable for individuals seeking light reading; the content is sophisticated and designed for academic study.
DESCRIPCIÓN DEL PRODUCTO
Marketing Management
About This Item
Introducing the "Marketing Management 15th Edition" - Your Ultimate Resource for Successful Marketing Strategies If you are looking for a comprehensive guide to marketing management, the "Marketing Management 15th Edition" is here to fulfill your needs. This highly esteemed textbook, written by renowned marketing expert Philip Kotler, is packed with the latest insights, best practices, and real-world examples that every marketing professional should know. As the latest edition of this highly successful book, the "Marketing Management 15th Edition" provides you with in-depth knowledge and practical techniques necessary to excel in the ever-evolving world of marketing. Whether you are a student, aspiring marketer, or seasoned professional, this comprehensive textbook will help you navigate the complex landscape of marketing strategies and tactics. Inside, you will find detailed explanations of key marketing concepts, including market segmentation, positioning, branding, pricing, distribution, and more.
The book also explores the integration of digital marketing and social media to keep you up-to-date with the latest marketing trends and practices. What sets the "Marketing Management 15th Edition" apart is its focus on real-world examples and case studies. By analyzing successful marketing campaigns and strategies, you will gain invaluable insights and learn how to apply them to your own marketing initiatives. From global brands to small businesses, this book covers a wide range of industries and offers practical advice applicable to any marketing situation. Whether you prefer to read a physical copy or access the content digitally, the "Marketing Management 15th Edition" provides multiple options for your convenience.
You can choose between a printed copy, an eBook, or even access the book online, ensuring that you have easy and flexible access to the valuable information within. Stay one step ahead of your competitors and master the art of marketing management with the "Marketing Management 15th Edition." Order your copy today and unlock the secrets to successful marketing strategies. Your journey to marketing excellence starts here!.
¿Tienes alguna consulta? Chatea con nosotros
Preguntas y respuestas de los clientes
-
Pregunta:
¿Cómo comprar Marketing Management en línea desde Ubuy?
Respuesta: Es fácil comprar Marketing Management en línea desde Ubuy.. Solo tiene que buscar el producto, elegir su método de envío al pagar y recibirlo en su ubicación. -
Pregunta:
¿Está Marketing Management disponible para comprar en línea en Costa Rica?
Respuesta: Sí, en Ubuy Costa Rica, este producto está disponible para que lo compre a un precio razonable.. El Marketing Management no está disponible localmente, pero puede confiar en nosotros con nuestros servicios de envío exprés. -
Pregunta:
¿Cuánto tiempo se tarda en obtener el producto después de realizar el pedido?
Respuesta: El tiempo de entrega de su producto pedido varía según lo que haya pedido y el método de envío que haya elegido.. El tiempo de entrega estimado se menciona durante el proceso de pago, así que no se preocupe mientras compra.
Marketing Editorial Review
The Marketing Management 15th Edition textbook is a comprehensive guide covering a wide range of marketing concepts. It is praised for its in-depth discussions and inclusivity of marketing topics. However, some customers complain about the outdated information and lack of real-world application. There are also reports of missing pages and poor physical condition. While the rental price is reasonable, access to online materials may be restricted. Overall, it is recommended for graduate students and those with a genuine interest in marketing.
Customer Reviews & Ratings
1 valoraciones de los clientes
-
5 estrella
100%
-
4 estrella
0%
-
3 estrella
0%
-
2 estrella
0%
-
1 estrella
0%
Revisar este producto
Comparte tus ideas con otros clientes
ventajas
- Comprehensive coverage of marketing concepts
- In-depth discussions and inclusivity of topics
- Reasonable rental price
Contras
- Outdated information and lack of real-world application
Product Price History
Información importante
- Limitaciones: Para los productos enviados al extranjero, ten en cuenta que cualquier garantía del fabricante puede no ser válida; las opciones de servicio del fabricante pueden no estar disponibles; los manuales del producto, las instrucciones y las advertencias de seguridad pueden no estar en los idiomas del país de destino; los productos (y los materiales que los acompañan) pueden no estar diseñados de acuerdo con las normas, especificaciones y requisitos de etiquetado del país de destino; y los productos pueden no ajustarse al voltaje del país de destino y a otras normas eléctricas (lo que requiere el uso de un adaptador o convertidor, si procede). El destinatario es responsable de asegurarse de que el producto puede ser importado legalmente al país de destino. Cuando hagas un pedido a Ubuy o a sus filiales, el destinatario es el importador registrado y debe cumplir todas las leyes y normativas del país de destino.
- No todos los productos que aparecen en Ubuy están a la venta, ya que Ubuy es un motor de búsqueda a nivel mundial. Los productos están sujetos a las normas de exportación/comercio.
CRC 90638
Haz tu pedido ahora y recíbelo por ahí Monday, Octubre 19
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
características y beneficios
- Gold standard for marketing management students
- Reflects latest changes in marketing theory and practice
- Fully integrated with MyMarketingLab for better engagement
- Updated regularly to provide the most current content
- Comprehensive and engaging marketing management text
- MyMarketingLab engages students for better results
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.