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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
87% of respondents would recommend this to a friend
CRC 11172
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What Stands Out
Detalles de producto
- Written by positioning guru and tech executive April Dunford
- Teaches how to successfully connect a product with consumers
- Reveals how to find a product's 'secret sauce' and communicate its value
- Provides insights on effective positioning, choosing the right market, and leveraging market trends
- Includes witty anecdotes, compelling case studies, and valuable lessons
- Ideal for entrepreneurs, marketers, and salespersons looking to bring inventive products to market
| Publisher | Ambient Press |
| Publication date | May 14, 2019 |
| Language | English |
| Print length | 202 pages |
| ISBN-10 | 1999023005 |
| ISBN-13 | 978-1999023003 |
| Item Weight | 9.7 ounces (275 grams) |
| Dimensions | 5.5 x 0.51 x 8.5 inches (14 x 1.3 x 21.6 cm) |
Who Should Buy?
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Small Business Owners
Ideal for entrepreneurs looking to identify unique product aspects and connect with their target audience effectively.
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Marketing Professionals
Great for marketers seeking innovative strategies to highlight product benefits and improve market engagement.
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Product Developers
Beneficial for developers wanting to understand market needs and tailor products to consumer preferences.
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Large Corporations
Not suitable for organizations with established strategies and extensive resources that may not need new insights.
DESCRIPCIÓN DEL PRODUCTO
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
About This Item
Unlock the Secrets to Effective Product Positioning with "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" Paperback Are you looking to enhance your e-commerce sales by mastering the art of product positioning? Look no further than "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It." This comprehensive paperback, published on May 14, 2019, is a must-have guide for both established and aspiring e-commerce entrepreneurs. With a focus on e-commerce product positioning, brand positioning strategies, and customer-centric e-commerce strategies, this book covers everything you need to know to succeed in the competitive e-commerce market. Understanding and influencing customer behavior in e-commerce is vital to ensure your product meets their needs and stands out from the competition. "Obviously Awesome" provides invaluable insights into buyer personas, e-commerce customer segmentation, and customer engagement practices that are crucial to driving conversions. By adopting a customer-centric e-commerce strategy, you can create a personalized shopping experience for your online customers.
This book delves into effective e-commerce personalization strategies, the customer journey, and the power of a strong e-commerce content strategy that keeps customers engaged and loyal. To stay ahead in the e-commerce industry, you need to continuously optimize your conversions. "Obviously Awesome" sheds light on the process of e-commerce conversion optimization and competitive analysis, helping you make data-driven decisions that drive sales. Customer experience is paramount in e-commerce, and this book guides you on how to provide an exceptional experience that keeps customers coming back for more. Learn the importance of customer acquisition and retention, and discover e-commerce customer satisfaction strategies that build brand loyalty. To set your e-commerce business apart from the competition, a strong value proposition is essential.
"Obviously Awesome" shares proven brand positioning strategies for e-commerce that will differentiate your brand, attract customers, and increase your customer lifetime value. Don't leave your e-commerce success to chance. Gain valuable insights into e-commerce customer insights, retention strategies, loyalty programs, customer behavior analysis, and feedback management. "Obviously Awesome" equips you with the knowledge you need to make informed decisions and drive your e-commerce business towards success. Don't miss out on this essential resource for e-commerce merchandising specialists and entrepreneurs.
Order "Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" today and unlock the secrets to thriving in the world of e-commerce.
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Consumer Behavior Editorial Review
"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" is a highly recommended book for startup founders. The book is detailed yet easily comprehensible, and it offers practical analogies and actionable frameworks to help DIY positioning. The author, April Dunford, explains the complex world of product positioning in a straightforward manner, making it an ideal read for beginners. The book also provides exercises that are helpful. Although the book is intended for marketers, salespeople, and entrepreneurs, it is best suited for non-marketers, especially junior-level employees in engineering and startups. The only downside is that the book covers VERY basic steps for positioning, so if you're looking for a deep dive into the complex world of positioning, this is not it.
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ventajas
- Highly recommended for startup founders
- Detailed yet easily comprehensible
- Provides practical analogies and actionable frameworks
- Helpful exercises
- Straightforward explanation of the complex world of positioning
Contras
- Covers VERY basic steps for positioning
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CRC 11172
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